He is a great writer (humorous) and has lots of practical ways/examples of how to engage people. Just keep an open mind as you read and you will be amazed how simple things can make a significant difference
These are: Personal insults Invading one’s “personal territory” Uninvited physical contact Threats and intimidation, both verbal and nonverbal “sarcastic jokes” and “teasing” used as insult delivery systems Withering email flames Status slaps intended to intimidate their victims Public shaming or “status degradation” rituals Rude interruptions Two-faced attacks Dirty looks Treating people as if they are invisible Much of his book really focuses on bullying and intimidation